App Store Preview
I was tasked with updating the app store preview images and video to better showcase the offerings Ticketmaster has, and what differentiates us from our competitors. The previous creative blended in with what everyone else was doing.
Updating the Messaging
"What can Ticketmaster do better than anyone else?" Thats where we started our planning concepting - landing on key new messaging to spread out through the 30 second intro video, along with the updated carousel of images in the App Store. Here's what we had to offer:
• The largest ticketing marketplace
• Virtual Venue 3D seat maps
• Official league & artist partnerships
• Ticket options (like resale & transfer)
• First access to exclusive presales & onsales
• Favoriting & recommendations
Dynamic & Customer Centric
Splitting the secondary phone imagery over multiple panels catches the user's eye and invites them to keep scrolling to find out more about what the Ticketmaster app can offer.
The headlines were updated to be large enough to read if the images weren't expanded, with a dynamic placement, which guides the user along the carousel of images. This helped improve the hierarchy between the imagery and copy, which greatly improved the overall visual look. The copy was updated to a fun and casual tone, speaking directly to the user.
Light and Dark
Utilizing the Ticketmaster blue background helped us stand out in the app store and provided a clearer balance in both light and dark modes on the phone. Previously, the black background creative was nearly invisible if a user's phone was in dark mode.
The Process
The initial explorations remained in the black color scheme (with a pop of color), but we were able to convince leadership that a brighter more energetic approach would catch user's attention and build more brand equity around Ticketmaster's switch to a new color palette.
Original App Store Creative:
