Ticketmaster Social Content
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Ticketmaster Social Content •
Partnering with the editorial team at Ticketmaster, we created a series of recurring social franchises that would drive traffic to the Ticketmaster Blog. Previously, Ticketmaster social was mainly focused on reposting content from various artists or concert promoters, but this was the start of a more consumer focused approach, and generating our own consistent content.
Ticketmaster 10
This was developed as a variable franchise, with a very low barrier of entry for artists to participate. All variations of stories lead to the Ticketmaster Blog where the artist has answered 10 rapid-fire Q&A style interview questions.
Concepts
Template
Friday 5
Weekly posts which highlight the Top 5 "must-know" industry news. Templatized as separate quick stories, all of which lead to the Ticketmaster Blog, where a longer writeup will gives the user a more detailed update.
Storyboard Concepts - Round 1
Storyboard Concepts - Round 2
Last Week In Live
Weekly posts which highlight native Instagram content from artists and events around the country by reposting on stories. The series was designed as an intro and endcard, to bookend the content our social team could quickly put together without a huge design lift each week.
Storyboard Concepts - Round 1
Insiders
Highlighting industry insiders who work tirelessly behind the scenes to make the magic of live happen everyday. A short 15 second teaser story which leads to the Ticketmaster blog for the full, in-depth interview.
