Ticketmaster Summit
I was tasked with creating experiencial animations to for both the Arts Summit and Sports Summit, utilizing the key art and further expanding upon the visual identity for each conference.
Both of these events are for the B2B side of Ticketmaster, and are directed at the many sporting teams, venues and clients we partner with.
Arts Summit
The Arts Summit branding consisted of geometric overlays, and for the animation I needed to interpret how the static logo Arts could "blow apart" into the Summit screen, and then build back in. This conference has a more playful and energetic vibe (focused on our music clients, mostly), and I really got to play around with bringing some of that energy to life with geometric the logo build in.
I also kept the movement somewhat elegant and paced out, since this was more of a "background piece" and not a hype up conference start animation, we didn't want it to be too distracting.
Sports Summit
The Sports Summit introduced the "flynet" line pattern which I animated into a rhythmic almost pulsing pattern, looping seamlessly. These were mostly used as intermission and holding screens throughout the presentations, so they needed to be kept subtle and build the ambience for the event.
Various outdoor activations at the Banc of California Stadium in Los Angeles featured jumbo-tron animations and LED board on the stadium interior. For these pieces I got to be a little more playful and introduce some exciting movement, as the outdoor activations were a little more light-hearted and revelrous.
